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Who else wants
internet marketing made easy?
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Back in 2004, New Road Marketing Inc. was founded in
Evergreen,CO as an
import and manufacturing business selling products related to the wine industry and dog training.
It became apparent very quickly that many of the graphic designers did not have the internet skills
or experience to optimize a website or drive traffic to our websites. They had great design, color
and layout skill but that doesn't help if customers don't come to your site or worse, if the
customers can't even find your site from the millions of other sites on the internet. |
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PPC Advertising |
Keyword relevancy, quality scores of landing pages, exact match vs. broad match vs. phrase match as well as multiple other strategies need to maintain reasonable costs per click for your site to become profitable. |
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Keyword Research Techniques |
It all starts with keyword research knowing which keywords customers will use to find your site, knowing which keywords have commercial viability (meaning they might want to buy something from your site), and knowing how much competition you'll have to face determines how aggressive you need to become for success. | |
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Search Engine Optimization |
Natural or organic search is a great advantage when it comes to ranking on Google, Bing or other search engines due to the traffic it can drive to your site. Setting up your website using keywords in headers, meta tags, page titles and descriptions as well as other strategies can produce long term positive results getting on the first page for search results in your product niche. | |
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Website Design |
Building your site around search engine optimization techniques and including the navigation, ease of order fundamentals as well as the legal, anti-spam and terms of use policies are just the building blocks for any site. Having relevant content and an easy to understand structure is critical to maintain customers on your website. | |
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Site Usability |
Most web users only read 18% of the written information, that's after they have scanned your site for a mere 4 seconds to see if they think something is interesting. Being able to scan a site quickly and set your site up with customer usability as your major focus can determine success or failure when developing an income producing website. | |
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Testing .Testing . Testing |
Googe Ads, Landing Pages, Website Design, Keywords are all factors to test. Having Analytics installed to determine what converts and how customers come to your website is critical for growth and success. | |
As our websites have became more profitable, the direction of our company has changed to expand our internet marketing services and products. We are developing and expanding our affiliate relationships as well as using new automated systems to simplify website building and creating advertising campaigns through the major networks. Contact Us
Through all this we try to keep our company fun, profitable and most importantly focused on a culture that gives back. That's why a portion of our profits are donated to those charities that we feel meet a varied of needs domestically and throughout the world. Corporate Donations
We are very fortunate to live in the beautiful mountains of Colorado. The clear blue sky's and mountain air energizes us every day. Come visit the mountains and New Road in Evergreen.
New Road Marketing Inc. 28660 Pine Dr. Evergreen, CO 80439 Phn. 303.800.4471
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