Paul grew up in the Chicago area and early on began working at Osco Drug and Jewel Food Stores to save money for a college education. It was actually a terrific opportunity to learn from a young age about customer service, merchandising, selling and the operational structure of retail stores.

He supported his way through Illinois State University picking orders and driving a truck delivering wholesale groceries during the summers for what was to become a future Sysco Operating Company.

After getting his undergraduate degree and taking some graduate course work, he decided to jump into direct sales instead of continuing on with a graduate degree. His first major sales and marketing job was with a national printing press manufacturer calling on large industrial printers as well as small commercial shops. Although the Chicago market was very competitive, he obtained many sales awards and honors. This truly was some of the best experience he could obtain learning how to cold call, solicit sales appointments over the phone, do sales and product presentations along with developing the organization and management skills needed to run a sales and marketing business.
 

Several years down the road he was recruited by the same distribution company "Sysco" which he worked for while attending college. This time instead of picking the orders and delivering the shipments, he was responsible for developing sales and creating marketing programs for growing the restaurant, healthcare and commercial business. He remained with them for over 11 years.

He quickly grew in the corporate world covering many of the major national chain accounts. This did require that he and his wife move across the country for this rapidly growing corporation. But it certainly added to his experience of different markets, demographics and selling approaches.

Luck would have it, he was referred by one of his customers "Kentucky Fried Chicken Corp" for a position that a search firm was recruiting for at Burger King Corporation in Miami, Florida. This would take he and his wife to Miami to head up the sales and marketing arm for the Distron Division of Burger King expanding the business on a national basis. The travel was intense as programs were developed across the country.  Adding $31 Million Dollars in Sales to the bottom line within a few short years was a major accomplishment.

As with many very large companies, the parent company Pillsbury (at the time) decided to come in slash the budgets. Every division, department and operating center was impacted. Paul was part of the cuts and he was out looking for new employment.

Again, as many opportunities present themselves in life, The California Avocado Commission was looking for someone to head up their national marketing, merchandising, advertising and public relations programs. Paul was recruited to strategically energize this function for the 6,127 California growers.

Instead of just developing an advertising platform, he strategically developed a more direct sales approach to expand the volume. After hiring a staff and developing national sales and promotional programs, the business expanded by over $63 Million Dollars in short term market valuation. Again, the national travel, weekend conventions and demands of the position played it's toll on family life. Travel is always fun at first but becomes extremely challenging as the years progress.

He and his wife moved to Colorado in an effort to reduce the travel time nationally and hopefully experience a more laid back lifestyle. But, as with many hopes and dreams, the demands of corporate positions seldom offer that luxury. He was now covering the nation again for Sunsweet Growers, who recruited him to fix a failing division of the company.

Again, he developed a strategy and plan, built his team and implemented programs that increased sales by over 137% in only a couple of years.

Success came at a price, however, the days were long and flying on airplanes all week long wasn’t really what he wanted to do for the rest of his life. It was around this time that Larson first discovered Internet marketing. He found the business exciting and tried to show the value the worldwide web can offer in expanding business and improving sales efficiency.

Larson brought something new to the internet marketing business when he launched New Road Marketing Inc. Using the skills he developed as a corporate sales and marketing executive; as someone with extensive national experience in strategically growing businesses; and with the valuable experience from Sysco, Burger King, Del Monte, The California Avocado Commission and Sunsweet, Larson also saw how he can help small and large companies expand their own businesses:

• Develop Strategic Sales and Marketing Plans
• Evaluate Advertising Strategies and Costing
• Prioritize Marketing Segments and Customer Focus
• Overview Internet Strategy and How To Tie It With Sales
• Establish Objectives and Accountability
• Have Another Set of Eyes (A Check Up) of Your Business Model

 In 2004 Larson formalized the business by launching New Road Marketing, whose growth continues even during these tough financial times.

Working as both an Internet marketer for his own products and affiliate sites, and a consultant to businesses has enabled Paul to identify all of the problems you can face when you market on-line. Importantly he discovered that it may not be the marketing itself that causes businesses to fail, but lack of prioritization, focus, testing and realistic planning .

There is much that large and small businesses, as well as aspiring business owners may learn from Larson, and his experience. He can show you many new ways to market your business, services or products, as well as expanding your internet presence and strategically build sales and profits.

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